Did you know over 5-million people travel through Forest Hill and Sydenham stations each year? Or that Rolf Harris and Bill Wyman once lived in SE26? We learned these fun snippets from On the Hoof’s new takeaway cups, which are packed with local facts and insights.
On the Hoof’s owner Ela Mundy reasons the redesign makes sense all round, “Our cups are a new and different concept as they literally talk about the local area. Each cup is full of facts about Forest Hill, Sydenham, Crystal Palace and Catford. On the Hoof’s sense of belonging means we are advertising our areas on our cups. People make a point of telling us the cups are great and have inspired them to look into local history, or that they had no idea certain events took place where they live. We also wanted our cups to be interesting — it’s slightly boring to look at a big logo on the train when you have nothing to read!”
Sydenham resident Ela has built a loyal customer base at each of her superior coffee kiosks and was the first company to bring freshly ground coffee and expert barista skills to Forest Hill in 2001. Since then, On the Hoof has grown to provide a second kiosk at Forest Hiill and further kiosks at Sydenham and Shortlands. Gourmet sandwiches are made daily on site and patisserie is delivered from local artisan bakers. Even the tea is sourced from Imporient, a specialist tea merchant based in Sydenham. All of Ela’s eight staff are local residents who are trained to provide a personal service to customers, even coming to know regulars by name and coffee preference!
Ela herself says, “I’ve always listened to my customers and found myself building relationships with them very quickly. People were encouraging from the moment I opened and have always provided helpful feedback on what they’d like to see improved or added. I feel that the new cups reflect this passion for everything that is great in Forest Hill and Sydenham — in the areas’ past and future.”
As a special treat, Ela has invited renowned local historian Steve Grindlay to give a fun talk entitled, ‘Going Shopping –The History and Secrets of Sydenham and Forest Hill Shops’ at a champagne launch to which you’re invited. Come and admire the new logo Ela’s commissioned by Lee Newham, Creative Director at Designed By Good People (yes, another local resident), which is fittingly based on Sydenham station’s vintage railway sign.
Imminent champagne reception at Jill Community Hub, 27 Sydenham Road, Sydenham SE26 5EX on Thursday 18th April 2013 at 7.00pm. First fill your glass with champers and then stuff your mind with interesting facts: local historian Steve Grindlay will be giving his talk, Going Shopping –The History and Secrets of Sydenham and Forest Hill Shops.
RSVP by Thursday 11th April to onthehoofcoffee@aol.com or via Twitter @onthehoofcoffee.
3 comments:
Designed By Good People designed all the branding and the cups, not just the logo!
I was served terrible, watery coffee and a stale croissant there this morning. When I pointed this out there was no offer of a replacement. I would never return and sadly go to Costa or similar for a proper drink.
If you drop an email to email@foresthillsociety.com telling us which stall you were served at, we'll make sure that Ela hears about this. I know she will be upset and want to correct it.
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